9: Mark 'Slave' Williams is a radio & TV broadcaster, MC, video director, voice artist, DJ, and actor. He is the MC and videographer for Fat Freddy's Drop.

8: Russell Brown is a media commentator, journalist, TV & radio broadcaster, and blogger. He launched the pioneering Public Address blog in 2002.

7: Dave Roper is a music promoter and artist manager, and was the first to tour international DJs regularly in NZ. He also owned Fu Bar & Subtronix Recordings.

6: Dave Peck is a semi-retired entrepreneur who owns 127 pinball machines (the largest collection in NZ). He is NZ’s number one player, and competes overseas.

5: Fergus Aitken is a director, performer, presenter, movement tutor, stand-up comedian, and mime. He is perhaps best known to audiences as Mr Fungus.

4: Nathan Rarere is a scriptwriter and radio & television personality. He first found a national audience on Ice TV, and now hosts breakfast on Radio Sport.

3: Mikee Tucker founded independent label Loop Recordings, produces for Think INC & TEDxAuckland, and was campaign manager for Kim Dotcom’s Internet Party.

2: Otis Frizzell is a visual artist, designer, musician, and radio & TV host. He was OJ to the Rhythm Slave and Opto to the early hip-hop infused walls of NZ.

1: Thomas Watts dances erogenously in alt-rock band Villainy, produces NZ TV panel show Seven Days, and teaches students how to make audio stories at AUT.